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Intercultural Interactions:
Cultural Aspects of Customer Service

 

Participants learn to practice intercultural customer service skills and knowledge, and create action plans to apply these on-the-job. They will identify key areas of cultural differences and address, through discussion and scenario setting, what they might do to reduce anxiety and discomfort (for either party) when these cultural differences become a factor in interpersonal communication. Course content will address experiences volunteered by the attendees.   Setting scenarios and considering culturally sensitive ways to handle them will be a key focus.  

Areas of particular focus are:

  • Physicality and Body Language
  • Tonality and Terms of Address
  • Voice Projection, Eye Contact and Volume
  • Language Issues (Pronunciation and Clarity of Communication)
  • Educational and Economic factors  

 

Additional Culture-Sensitive Courses

Course Title

Description

Trans-cultural Telephone Techniques

Teaches foreign born employees to communicate effectively by phone with native speakers of   American English.  It offers techniques to facilitate comprehension between listeners and speakers from divergent cultures. This course can also be customized for presentation to the non-foreign employee.

Presenting Products by Phone:

A beginning   inside sales course for employees who are new to presenting and selling products and services via telephone.  Enables participants to develop solid beginning sales techniques for inside phone sales.  This course is customized for non-natives to include understanding of slang and American phone/buying habits and pronunciation of challenging product names and phrases.

Multicultural Listening Skills:
Techniques for Effective Communication

When supervisors, coworkers, or clients don't understand one another when they speak, serious mistakes, accidents, and misunderstandings flourish.  This course focuses on simple techniques for bridging costly gaps in communication between cultures and languages.

Being Understood:
Effective Supervision of the Non-Native Speaker of English

A major problem in the supervision of cross-cultural employees is effective communication of instructions and commands.  This course will familiarize supervisors with factors affecting this communication and offer suggestions for building bridges of understanding. This course can also be customized to serve as a guide for HR or supervisors who must interview a non-native speaker of English with significant pronunciation and grammar issues.

American Business Writing for Foreign Executives

Create clear, concise business communications (reports, letters, memos, and e-mail) to inform and persuade. Learn self-editing techniques.   Addresses sentence structure, grammar, and American business terminology.

 

Spanish for Personnel Issues

Targets hiring managers and HR professionals who must gather key information and transmit important knowledge to those with limited or no English.  Like the Spanish-at-Work   courses, this course   focuses exclusively on basic, essential communication between employee and interviewer/HR.  Privacy issues make direct communication between employer and employee important. Fewer misunderstandings at the point of hire will result in more effective employer/employee relationships.

Elements of E-Mail Etiquette

Essential, effective techniques for communicating via e-mail.   Focuses on those who are   new to and hesitant about e-mail etiquette and the degree of formality required for electronic business correspondence. Presents   Dos and Don'ts and suggested standard phrases and structures which can be modeled for   better electronic self-presentation.

*Length of courses may be adjusted as appropriate

All courses are delivered by highly qualified Language Directions instructors and can be customized according to the need of the client.

NEW!

Food Safety and Handling (ServSafe®) certification course in Spanish and Chinese.
Essential course from National Restaurant Association Education Foundation. All instruction is delivered by certified instructors in Spanish and Chinese. Course book and exams also in Spanish and Chinese.

 

For more information on these programs, click here.